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~person:"Culver, Jeffrey N."
~person:"Fang, Zheng"
~subject:"Advertising"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Bibliografie enthalten"
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How effective is location-targeted mobile advertising?
Fang, Zheng
;
Luo, Xueming
;
Keith, Megan E.
- In:
MIT sloan management review
56
(
2014/15
)
2
,
pp. 14-15
Persistent link: https://www.econbiz.de/10011339169
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