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~person:"Culver, Jeffrey N."
~person:"Fang, Zheng"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Bibliografie enthalten"
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Search: subject_exact:"Schnurloses Telefon"
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Mobile phone
9
Mobiltelefon
9
Mobile communications
8
Mobilkommunikation
8
Consumer behaviour
4
Dienstleistungsqualität
4
Konsumentenverhalten
4
Service quality
4
Beziehungsmarketing
3
Mobile Business
3
Mobile Marketing
3
Mobile business
3
Mobile marketing
3
Norway
3
Norwegen
3
Relationship marketing
3
Advertising effects
2
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2
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2
Feldforschung
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2
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2
Online-Marketing
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Telecommunications industry
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mobile phone service
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Bayesian estimation
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Aufsatz in Zeitschrift
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Culver, Jeffrey N.
Fang, Zheng
Asongu, Simplice
12
Grzybowski, Lukasz
11
Giachetti, Claudio
9
Aker, Jenny C.
7
Kretschmer, Tobias
7
Valletti, Tommaso M.
7
Islam, Towhidul
6
Meade, Nigel
6
Clarke, William A.
5
Drennan, Judy
5
Ghose, Anindya
5
Haenssgen, Marco J.
5
James, Jeffrey
5
Law, Chun Hung Roberts
5
Loeb, Peter D.
5
Luo, Xueming
5
Nwachukwu, Jacinta C.
5
Park, Sangwon
5
Pereira, Pedro
5
Birch, Nancy J.
4
Björkegren, Daniel
4
Dwivedi, Yogesh Kumar
4
Garcia-Swartz, Daniel D.
4
Genakos, Christos
4
Gerpott, Torsten J.
4
Gruber, Harald
4
Han, Sang Pil
4
Hörnig, Steffen
4
Hübler, Michael
4
Ida, Takanori
4
Johnson, Lester W.
4
Kim, Jong Seok
4
Prodanova, Jana
4
Suri, Tavneet
4
Tesfom, Goitom
4
Wang, Dan
4
Ameen, Nisreen
3
Andrews, Michelle
3
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
International journal of technology marketing : IJTMkt
1
Journal of promotion management : JPM
1
Journal of retailing and consumer services
1
Journal of service research : JSR
1
MIT sloan management review
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Services marketing quarterly
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ECONIS (ZBW)
9
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1
Do reductions in switching barriers in the US mobile service industry affect contract and no-contract customers differently?
Tesfom, Goitom
;
Birch, Nancy J.
;
Culver, Jeffrey N.
- In:
International journal of technology marketing : IJTMkt
14
(
2020
)
1
,
pp. 22-46
Persistent link: https://www.econbiz.de/10012179157
Saved in:
2
Do mobile phone service consumers in the US have media preference as their source of information on competing mobile phone service plans?
Tesfom, Goitom
;
Birch, Nancy J.
;
Culver, Jeffrey N.
- In:
Journal of promotion management : JPM
24
(
2018
)
4
,
pp. 578-599
Persistent link: https://www.econbiz.de/10011979182
Saved in:
3
Mobile phone service providers shift to no-contract plans : implications on customer retention
Tesfom, Goitom
;
Birch, Nancy J.
;
Culver, Jeffrey N.
- In:
Services marketing quarterly
39
(
2018
)
2
,
pp. 92-107
Persistent link: https://www.econbiz.de/10011859502
Saved in:
4
Competitive price targeting with smartphone coupons
Dubé, Jean-Pierre
;
Fang, Zheng
;
Fong, Nathan M.
;
Luo, …
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
6
,
pp. 944-975
Persistent link: https://www.econbiz.de/10011791432
Saved in:
5
Mobile ad effectiveness : hyper-contextual targeting with crowdedness
Andrews, Michelle
;
Luo, Xueming
;
Fang, Zheng
;
Ghose, Anindya
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
2
,
pp. 218-233
Persistent link: https://www.econbiz.de/10011459503
Saved in:
6
Switching behavior of U.S. mobile phone service customers after providers shift from contract to no contract mobile phone service plans
Tesform, Goitom
;
Birch, Nancy J.
;
Culver, Jeffrey N.
- In:
Journal of retailing and consumer services
33
(
2016
),
pp. 154-163
Persistent link: https://www.econbiz.de/10011598729
Saved in:
7
How effective is location-targeted mobile advertising?
Fang, Zheng
;
Luo, Xueming
;
Keith, Megan E.
- In:
MIT sloan management review
56
(
2014/15
)
2
,
pp. 14-15
Persistent link: https://www.econbiz.de/10011339169
Saved in:
8
Mobile targeting
Luo, Xueming
;
Andrews, Michelle
;
Fang, Zheng
;
Phang, …
- In:
Management science : journal of the Institute for …
60
(
2014
)
7
,
pp. 1738-1756
Persistent link: https://www.econbiz.de/10010399497
Saved in:
9
Quantifying the dynamic effects of service recovery on customer satisfaction : evidence from Chinese mobile phone markets
Fang, Zheng
;
Luo, Xueming
;
Jiang, Minghua
- In:
Journal of service research : JSR
16
(
2013
)
3
,
pp. 341-355
Persistent link: https://www.econbiz.de/10009782132
Saved in:
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