Cummins, Shannon; Peltier, James W.; Dixon, Andrea - In: Journal of Research in Interactive Marketing 10 (2016) 1, pp. 2-16
Purpose – This paper aims to develop an omni-channel framework in the context of sales and sales management related to six areas: sales contexts, impact of technology, stages in the sales process, impact on relationships, impact on firm performance and the role of various communication tools...