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~person:"Cunha, Marcus"
~subject:"Football"
~subject:"Konsumentenverhalten"
~subject:"Strategische Allianz"
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Cunha, Marcus
Kruse, Jörn
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Riding coattails : when co-branding helps versus hurts less-known brands
Cunha, Marcus
;
Forehand, Mark R.
;
Angle, Justin W.
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
5
,
pp. 1284-1300
Persistent link: https://www.econbiz.de/10010490116
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