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~person:"Cunha, Marcus"
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Cunha, Marcus
Laran, Juliano
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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ECONIS (ZBW)
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Asymmetries in the sequential learning of brand associations : implications for the early entrant advantage
Cunha, Marcus
;
Laran, Juliano
- In:
Journal of consumer research : JCR ; an …
35
(
2008/09
)
5
,
pp. 788-799
Persistent link: https://www.econbiz.de/10003807419
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2
Context-dependent effects of goal primes
Laran, Juliano
;
Janiszewski, Chris A.
;
Cunha, Marcus
- In:
Journal of consumer research : JCR ; an …
35
(
2008/09
)
4
,
pp. 653-667
Persistent link: https://www.econbiz.de/10003806948
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