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~person:"Cuomo, Maria Teresa"
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Marketing management
4
Marketingmanagement
4
Wein
4
Weinbau
4
Wine
4
Wine industry
4
Brand architecture
3
Brand management
3
Italien
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Innovationsmanagement
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Cuomo, Maria Teresa
Weber, Jürgen
434
Bruhn, Manfred
423
Fabozzi, Frank J.
322
Homburg, Christian
305
Meffert, Heribert
293
Becker, Wolfgang
271
Van Reenen, John
270
Corsten, Hans
256
Bloom, Nicholas
252
Wildemann, Horst
252
Wright, Mike
250
Horváth, Péter
236
Cheng, T. C. E.
227
Herstatt, Cornelius
226
McAleer, Michael
220
Van Wassenhove, Luk N.
209
Choi, Tsan-Ming
198
Scheer, August-Wilhelm
198
Audretsch, David B.
196
Vrontis, Demetris
195
Burmann, Christoph
192
Mitchell, Olivia S.
192
Schaltegger, Stefan
185
Esch, Franz-Rudolf
181
Gleich, Ronald
181
Albach, Horst
179
Gassmann, Oliver
178
Krcmar, Helmut
178
Ahlert, Dieter
177
Pond, George A.
176
Kotler, Philip
175
Pepels, Werner
175
Schäffer, Utz
175
Budhwar, Pawan S.
173
Nijkamp, Peter
172
Becker, Jörg
171
Eichengreen, Barry
171
Gunasekaran, Angappa
171
Kraus, Sascha
171
Hall, Bronwyn H.
170
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Journal of business research : JBR
2
Building corporate identity, image and reputation in the digital era
1
Corporate Branding in Logistics and Transportation : Recent Developments and Emerging Issues
1
EuroMed journal of business
1
International journal of globalisation and small business : IJGSB
1
International journal of managerial and financial accounting : IJMFA
1
Journal of knowledge management
1
Psychology & marketing
1
Routledge Studies in Marketing
1
Technovation : the international journal of technological innovation, entrepreneurship and technology management
1
Tourism management perspectives : TMP
1
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ECONIS (ZBW)
12
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1
Knowledge
management
and technological innovation in family SMEs context
Scuotto, Veronika
;
Alfiero, Simona
;
Cuomo, Maria Teresa
; …
- In:
Journal of knowledge management
28
(
2024
)
3
,
pp. 789-798
Persistent link: https://www.econbiz.de/10014496632
Saved in:
2
Does learning from innovation failure enhance innovation performance? : a quantitative investigation of small businesses
Shaik, Aqueeb Sohail
;
Alshibani, Safiya Mukhtar
; …
- In:
Technovation : the international journal of …
127
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014489032
Saved in:
3
Corporate brand identity : virtual space
Cuomo, Maria Teresa
;
Genovino, Cinzia
;
Tortora, Debora
; …
- In:
Building corporate identity, image and reputation in …
,
(pp. 169-180)
.
2022
Persistent link: https://www.econbiz.de/10012609382
Saved in:
4
Corporate brand identity : social media communication in the transportation industry
Cuomo, Maria Teresa
;
Andreis, Federico de
;
Genovino, Cinzia
- In:
Corporate Branding in Logistics and Transportation : …
,
(pp. 57-69)
.
2024
Persistent link: https://www.econbiz.de/10014536309
Saved in:
5
Digital Transformation and Corporate Branding : Opportunities and Pitfalls for Identity and Reputation
Management
Cuomo, Maria Teresa
(
contributor
); …
-
2023
-
1.
Persistent link: https://www.econbiz.de/10014493420
Saved in:
6
Wine tourism as a non-core business strategy for small wineries
Festa, Giuseppe
;
Cuomo, Maria Teresa
;
Foroudi, Pantea
; …
- In:
International journal of managerial and financial …
12
(
2020
)
2
,
pp. 149-164
Persistent link: https://www.econbiz.de/10012284994
Saved in:
7
The service-dominant logic perspective for enhancing the e-commerce of wine : a test/application on the Italian wine sector
Festa, Giuseppe
;
Cuomo, Maria Teresa
;
Metallo, Gerardino
- In:
Journal of business research : JBR
101
(
2019
),
pp. 477-484
Persistent link: https://www.econbiz.de/10012103430
Saved in:
8
Enablers for end-user entrepreneurship : an investigation on Italian food bloggers
Cuomo, Maria Teresa
;
Tortora, Debora
;
Festa, Giuseppe
; …
- In:
Psychology & marketing
34
(
2017
)
12
,
pp. 1109-1118
Persistent link: https://www.econbiz.de/10011788989
Saved in:
9
Opportunities and challenges in the contribution of wine routes to wine tourism in Italy : a stakeholders' perspective of development
Festa, Giuseppe
;
Shams, S. M. Riad
;
Metallo, Gerardino
; …
- In:
Tourism management perspectives : TMP
33
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012170483
Saved in:
10
The (r)evolution of wine marketing mix : from the 4Ps to the 4Es
Festa, Giuseppe
;
Cuomo, Maria Teresa
;
Metallo, Gerardino
; …
- In:
Journal of business research : JBR
69
(
2016
)
5
,
pp. 1550-1555
Persistent link: https://www.econbiz.de/10011450311
Saved in:
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