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~person:"Cuomo, Maria Teresa"
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Search: subject:"corporate branding"
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Brand architecture
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Cuomo, Maria Teresa
Balmer, John M. T.
41
Melewar, T. C.
18
Kernstock, Joachim
12
Powell, Shaun M.
9
Foroudi, Pantea
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Merrilees, Bill
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Miller, Dale
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Otubanjo, Olutayo
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Sharifah Faridah Syed Alwi
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Balmer, John M.T.
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Chen, Weifeng
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Kleyn, Nicola
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Langner, Tobias
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Redler, Jörn
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Building corporate identity, image and reputation in the digital era
1
Corporate Branding in Logistics and Transportation : Recent Developments and Emerging Issues
1
Routledge Studies in Marketing
1
Sustainable branding : ethical, social, and environmental cases and perspectives
1
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ECONIS (ZBW)
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Corporate brand identity : social media communication in the transportation industry
Cuomo, Maria Teresa
;
Andreis, Federico de
;
Genovino, Cinzia
- In:
Corporate Branding in Logistics and Transportation : …
,
(pp. 57-69)
.
2024
Persistent link: https://www.econbiz.de/10014536309
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2
Digital Transformation and
Corporate
Branding
: Opportunities and Pitfalls for Identity and Reputation Management
Cuomo, Maria Teresa
(
contributor
); …
-
2023
-
1.
Persistent link: https://www.econbiz.de/10014493420
Saved in:
3
Corporate brand identity : virtual space
Cuomo, Maria Teresa
;
Genovino, Cinzia
;
Tortora, Debora
; …
- In:
Building corporate identity, image and reputation in …
,
(pp. 169-180)
.
2022
Persistent link: https://www.econbiz.de/10012609382
Saved in:
4
Climate change, environmental auditing, and corporate/brand strategy
Cuomo, Maria Teresa
;
Caprino, Rosa Maria
;
Genovino, Cinzia
- In:
Sustainable branding : ethical, social, and …
,
(pp. 115-127)
.
2021
Persistent link: https://www.econbiz.de/10012546409
Saved in:
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