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~person:"Curşeu, Petru L."
~person:"Langner, Tobias"
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Curşeu, Petru L.
Langner, Tobias
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Entrepreneurial strategic decision-making : a cognitive perspective
4
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
International advertising and communication : current insights and empirical findings
1
Quantitative Marketingforschung in Deutschland : Festschrift für Klaus Peter Kaas zum 65. Geburtstag
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ECONIS (ZBW)
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The psychology of entrepreneurial strategic decisions
Curşeu, Petru L.
;
Vermeulen, Patrick A. M.
;
Bakker, René
- In:
Entrepreneurial strategic decision-making : a cognitive …
,
(pp. 41-67)
.
2008
Persistent link: https://www.econbiz.de/10003758004
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2
The role of cognitive complexity in entrepreneurial strategic decision-making
Curşeu, Petru L.
- In:
Entrepreneurial strategic decision-making : a cognitive …
,
(pp. 68-86)
.
2008
Persistent link: https://www.econbiz.de/10003758005
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3
Entrepreneurial decision styles and cognition in SMEs
Lucas, Gerardus J. M.
;
Vermeulen, Patrick A. M.
; …
- In:
Entrepreneurial strategic decision-making : a cognitive …
,
(pp. 105-122)
.
2008
Persistent link: https://www.econbiz.de/10003758012
Saved in:
4
Entrepreneurial experience and innovation : the mediating role of cognitive complexity
Curşeu, Petru L.
;
Louwers, Dinie
- In:
Entrepreneurial strategic decision-making : a cognitive …
,
(pp. 146-160)
.
2008
Persistent link: https://www.econbiz.de/10003758021
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5
Creating powerful brand names
Langner, Tobias
;
Esch, Franz-Rudolf
;
Rossiter, John R.
- In:
International advertising and communication : current …
,
(pp. 181-197)
.
2006
Persistent link: https://www.econbiz.de/10003378124
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6
Dimension-based versus relation-based brand name design : a test of different psycholinguistic theories
Langner, Tobias
;
Esch, Franz-Rudolf
;
Rossiter, John R.
- In:
Advertising and communication : proceedings 4th …
,
(pp. 110-119)
.
2005
Persistent link: https://www.econbiz.de/10003353715
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7
Zur "Rationalität" der Urteilsbildung : Ankerheuristiken zur Vereinfachung der Beurteilung von Markenallianzen
Esch, Franz-Rudolf
;
Redler, Jörn
;
Langner, Tobias
- In:
Quantitative Marketingforschung in Deutschland : …
,
(pp. 145-173)
.
2005
Persistent link: https://www.econbiz.de/10003289254
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