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~person:"Czinkota, Michael R."
~person:"Müller, Stefan"
~type:"article"
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Search: subject:"Internationales Marketing"
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International marketing
12
Internationales Marketing
12
International marketing research
2
Internationale Marktforschung
2
Welt
2
World
2
Außenhandel mit Industriegütern
1
Beschaffung
1
Betriebswirtschaftsstudium
1
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1
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1
Business education
1
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English
8
German
4
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Czinkota, Michael R.
Müller, Stefan
Douglas, Susan P.
22
Diamantopoulos, Adamantios
21
Samiee, Saeed
20
Cavusgil, S. Tamer
18
Craig, C. S.
16
Griffith, David A.
16
Manrai, Ajay K.
15
Sousa, Carlos M. P.
15
Kotabe, Masaaki
14
Leonidou, Leonidas C.
14
Steenkamp, Jan-Benedict E. M.
14
Westjohn, Stanford A.
14
Katsikeas, Constantine S.
13
Javalgi, Rajshekhar G.
12
Laroche, Michel
12
Magnusson, Peter
12
Solberg, Carl Arthur
12
Swoboda, Bernhard
12
Ghauri, Pervez N.
10
Mueller, Barbara
10
Cadogan, John W.
9
Julian, Craig C.
9
Taylor, Charles Raymond
9
Boso, Nathaniel
8
Cleveland, Mark
8
Gabrielsson, Mika
8
Jain, Subhash C.
8
Johansson, Johny K.
8
Meissner, Hans Günther
8
Oh, Han-Mo
8
Shoham, Aviv
8
Sinkovics, Rudolf R.
8
Alon, Ilan
7
Diehl, Sandra
7
Gabrielsson, Peter
7
Gnizy, Itzhak
7
Hultman, Magnus
7
Kaynak, Erdener
7
Mooij, Marieke K. de
7
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Best practices in international marketing
1
Der Markt : international journal of marketing
1
Glocal marketing : think globally and act locally
1
Going global: implementing international business operations
1
Handbook on cross-cultural marketing
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International marketing ; Vol. 1
1
Marktforschung & Management : M & M ; Zeitschrift für marktorientierte Unternehmenspolitik
1
Perspektiven des Supply Management : Konzepte und Anwendungen ; Festschrift für Ulli Arnold
1
Qualitative market research : an international journal
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
Staying of top : crucial issues for international business in the 21st century
1
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ECONIS (ZBW)
12
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1
Cross-cultural market and marketing research
Czinkota, Michael R.
;
Schuster, Camille P.
- In:
Handbook on cross-cultural marketing
,
(pp. 52-64)
.
2020
Persistent link: https://www.econbiz.de/10013459420
Saved in:
2
The soul of business
Czinkota, Michael R.
- In:
Qualitative market research : an international journal
20
(
2017
)
2
,
pp. 226-229
Persistent link: https://www.econbiz.de/10011714471
Saved in:
3
An international marketing manifesto
Czinkota, Michael R.
;
Ronkainen, Ilkka A.
-
2011
Persistent link: https://www.econbiz.de/10009232292
Saved in:
4
International market and marketing research
Czinkota, Michael R.
-
2011
Persistent link: https://www.econbiz.de/10009232362
Saved in:
5
Internationale Markennamen : die Standardisierungs-/Differenzierungsentscheidung anhand linguistischer Kriterien
Müller, Stefan
;
Hoffmann, Stefan
- In:
Der Markt : international journal of marketing
49
(
2010
)
1
,
pp. 43-51
Persistent link: https://www.econbiz.de/10003988490
Saved in:
6
The effects of terrorism on international marketing
Czinkota, Michael R.
;
Knight, Gary A.
- In:
Glocal marketing : think globally and act locally
,
(pp. 361-371)
.
2009
Persistent link: https://www.econbiz.de/10003884888
Saved in:
7
An international marketing manifesto
Czinkota, Michael R.
;
Ronkainen, Ilkka A.
-
2008
Persistent link: https://www.econbiz.de/10003654954
Saved in:
8
Global Sourcing und Interkulturelles Marketing: zur Problematik des Herkunftszeichens in globalisierten
Gelbrich, Katja
;
Greipl, Erich
;
Müller, Stefan
- In:
Perspektiven des Supply Management : Konzepte und …
,
(pp. 95-121)
.
2004
Persistent link: https://www.econbiz.de/10002420870
Saved in:
9
International information cross-fertilization in marketing : an empirical assessment
Czinkota, Michael R.
- In:
Best practices in international marketing
,
(pp. 16-25)
.
2002
Persistent link: https://www.econbiz.de/10001680873
Saved in:
10
Internationale Standardisierung der Marketing-Instrumente
Müller, Stefan
- In:
Marktforschung & Management : M & M ; Zeitschrift für …
39
(
1995
)
3
,
pp. 113-118
Persistent link: https://www.econbiz.de/10001187879
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