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~person:"Czinkota, Michael R."
~person:"Malhotra, Naresh K."
~person:"Schneider, Willy"
~person:"Sheth, Jagdish N."
~subject:"Wirtschaftsgeschichte"
~type_genre:"Lehrbuch"
~type_genre:"Sammelwerk"
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Wirtschaftsgeschichte
Marketing
32
Marketing theory
29
Marketingtheorie
29
Market research
25
Marktforschung
25
Marketingmanagement
24
Marketing management
23
Theorie
22
Theory
22
International marketing
18
Internationales Marketing
18
USA
13
Consumer behaviour
12
Konsumentenverhalten
12
United States
12
Marketingforschung
8
Multinationales Unternehmen
7
Paul E. Green
7
Transnational corporation
7
Welt
7
World
7
Economic history
6
International market entry
6
Internationaler Markteintritt
6
Beschaffung
5
Gerald Zaltman
5
Procurement
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Rajan Varadarajan
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Scientists
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Verbraucherverhalten
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Welthandel
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Wissenschaftler
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Außenwirtschaftstheorie
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International economics
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Czinkota, Michael R.
Malhotra, Naresh K.
Schneider, Willy
Sheth, Jagdish N.
Zaltman, Gerald
6
Andreasen, Alan R.
1
Bagozzi, Richard P.
1
Barabba, Vincent P.
1
Battilani, Patrizia
1
Berghoff, Hartmut
1
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1
Deshpandé, Rohit
1
Fox, Robert
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Heinemann, Sabine
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Hillen, Christian
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Hirschman, Elizabeth Caldwell
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Iarocci, Louisa
1
Jaworski, Bernard J.
1
Johnston, Wesley J.
1
Jones, D. G. Brian
1
Kohli, Ajay Kumar
1
Kotler, Philip
1
Kremer, Ludger
1
LaTour, Kathryn A.
1
Lin, Nan
1
Maclnnis, Deborah J.
1
Marache, Corinne
1
Moorman, Christine
1
Nevett, Terence R.
1
Olson, Jerry C.
1
Pinson, Christian
1
Ronneberger-Sibold, Elke
1
Scranton, Philip
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Smith, Daniel C.
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Spiekermann, Uwe
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Tadajewski, Mark
1
Turner, Anthony John
1
Venkatesh, Alladi
1
Vertinsky, Ilan B.
1
Wallendorf, Melanie
1
Wathieu, Luc
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ECONIS (ZBW)
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Marketing
management
Zaltman, Gerald
;
Maclnnis, Deborah J.
;
Smith, Daniel C.
; …
-
2018
Persistent link: https://www.econbiz.de/10011900063
Saved in:
2
Legends in
marketing
: Gerald Zaltman
Zaltman, Gerald
-
2018
-- Volume 3. Consumer behavior research -- Volume 4.
Marketing
management -- Volume 5.
Marketing
theory …
Persistent link: https://www.econbiz.de/10011801704
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3
Marketing
theory
Zaltman, Gerald
;
Kohli, Ajay Kumar
;
Deshpandé, Rohit
; …
-
2018
Persistent link: https://www.econbiz.de/10011900067
Saved in:
4
Planned social change and the diffusion of innovation
Zaltman, Gerald
;
Bagozzi, Richard P.
;
Andreasen, Alan R.
; …
-
2018
Persistent link: https://www.econbiz.de/10011899968
Saved in:
5
Zaltman metaphor elicitation technique
Zaltman, Gerald
;
Venkatesh, Alladi
;
Hirschman, …
-
2018
Persistent link: https://www.econbiz.de/10011899977
Saved in:
6
Consumer behavior research
Zaltman, Gerald
;
Barabba, Vincent P.
;
Johnston, Wesley J.
; …
-
2018
Persistent link: https://www.econbiz.de/10011900008
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