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~person:"D'Attoma, Ida"
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I read, therefore I buy? : analyzing the impact of flyer distribution and
readership
on purchase behaviour
Ieva, Marco
;
Ziliani, Cristina
;
Gázquez-Abad, Juan Carlos
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013209462
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