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~person:"D'Aveni, Richard A."
~subject:"Marketing management"
~subject:"Preismanagement"
~subject:"United States"
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D'Aveni, Richard A.
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Harvard business review : HBR
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Harvard-Business-Manager : das Wissen der Besten
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ECONIS (ZBW)
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Die richtige Wettbewerbsposition finden
D'Aveni, Richard A.
- In:
Harvard-Business-Manager : das Wissen der Besten
30
(
2008
)
3
,
pp. 78-91
Persistent link: https://www.econbiz.de/10003650469
Saved in:
2
Mapping your competitive position : a simple chart shows how much a customer will pay for a perceived benefit; this is more than a marketing aid, it's a powerful tool for competiti...
D'Aveni, Richard A.
- In:
Harvard business review : HBR
85
(
2007
)
11
,
pp. 110-120
Persistent link: https://www.econbiz.de/10003568944
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