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~person:"D'Souza, Giles"
~subject:"Internet marketing"
~subject:"Werbewirkung"
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D'Souza, Giles
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Journal of marketing theory and practice
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Journal of marketing theory and practice : JMTP
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Antecedents of the adoption process : insights from consumer packaged food goods
Kim, Kyoungmi
;
Allaway, Arthur W.
;
D'Souza, Giles
- In:
Journal of marketing theory and practice : JMTP
28
(
2020
)
1
,
pp. 3-25
Persistent link: https://www.econbiz.de/10012181633
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2
Consumer reactions to retailer’s religious affiliation : roles of belief congruence, religiosity, and cue strength
Alhouti, Sarah
;
Findley Musgrove, Carolyn
;
Butler, …
- In:
Journal of marketing theory and practice
23
(
2015
)
1
,
pp. 75-93
Persistent link: https://www.econbiz.de/10010484120
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