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~person:"Däinghaus, Ralf"
~person:"Kudlińska, Mariola"
~source:"econis"
~subject:"Kundenzufriedenheit"
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Jahrbuch der Absatz- und Verbrauchsforschung
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ECONIS (ZBW)
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Systematisches Churn Management : Erfolgsfaktoren der Kunden-Abwanderungsprävention, -Rückgewinnung und -Trennung in der Versandhandelsbranche
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Kudlińska, Mariola
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
53
(
2007
)
3
,
pp. 312-333
Persistent link: https://www.econbiz.de/10003603901
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