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~person:"Díaz, Estrella"
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Díaz, Estrella
Kreutzer, Ralf T.
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Goldfarb, Avi
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Tucker, Catherine
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Skiera, Bernd
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Dwivedi, Yogesh Kumar
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Wilbur, Kenneth C.
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Law, Chun Hung Roberts
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Jerath, Kinshuk
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Whinston, Andrew B.
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Decarolis, Francesco
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Fritz, Wolfgang
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A persuasive-based latent class segmentation analysis of luxury brand websites
Díaz, Estrella
;
Martín-Consuegra, David
;
Estelami, Hooman
- In:
Electronic commerce research
16
(
2016
)
3
,
pp. 401-424
Persistent link: https://www.econbiz.de/10011556572
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