Pinillos, María‐José; Díaz-Garrido, Eloísa; … - In: Journal of Business & Industrial Marketing 37 (2021) 7, pp. 1497-1514
Purpose: The purpose of this paper is to analyze the origins and evolution of the concept of servitization by studying the definitions of servitization provided in the literature. Servitization represents an academic field that has grown rapidly since its inception. However, the...