CHENG, COLIN C. J.; SHIU, ERIC C. C.; DAWSON, JOHN A. - In: International Journal of Innovation Management (ijim) 18 (2014) 02, pp. 1450013-1
Service innovativeness has been hailed as a key success factor in being able to differentiate a new service from its … business model and service innovativeness. This paper fills the research gap by conducting a series of pilot tests and then the … novelty-centred business model has a U-shaped effect on service innovativeness, while the efficiency-centred business model …