DORASZELSKI, ULRICH; DRAGANSKA, MICHAELA - In: Journal of Industrial Economics 54 (2006) 1, pp. 125-149
<heading id="h1" level="1" implicit="yes" format="display">Abstract</heading> We analyze a multiproduct duopoly and ask whether firms should offer general purpose products or tailor their offerings to fit specific consumer needs. Offering a targeted product has two effects: utility increases for some consumers due to increased <i>fit</i>, whereas utility decreases for...