OANCEA, Olimpia; DIACONU, Mihaela; DUTU, Amalia - In: SEA - Practical Application of Science (2014) 4, pp. 101-108
efficiency of an organization's communication efforts. The integrated marketing communication identifies with the nowadays market …In an economy with a strong concurential character, organizations must capitalize the integrated marketing … communication in the most effective way, to ensure the creation and maintenance of long-term relationships with current and …