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~person:"Dahl, Darren W."
~person:"García Díaz, Vicente"
~subject:"Content Management"
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Dahl, Darren W.
García Díaz, Vicente
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Successfully communicating a cocreated innovation
Wang, Helen Si
;
Noble, Charles H.
;
Dahl, Darren W.
; …
- In:
Journal of marketing
83
(
2019
)
4
,
pp. 38-57
Persistent link: https://www.econbiz.de/10012176063
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