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Dahl, Darren W.
Escalas, Jennifer Edson
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Bettman, James R.
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Legends in consumer behavior
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Attitude, identity, and influence
Bettman, James R.
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Kassarjian, Harold H.
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Lutz, Richard J.
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2016
Persistent link: https://www.econbiz.de/10011446133
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