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~person:"Dahl, Darren W."
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Marketers project their personal preferences onto consumers : overcoming the threat of egocentric decision making
Herzog, Walter
;
Hattula, Johannes D.
;
Dahl, Darren W.
- In:
Journal of marketing research
58
(
2021
)
3
,
pp. 456-475
Persistent link: https://www.econbiz.de/10012521444
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