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~person:"Dai, Xin"
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Dai, Xin
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Jin, Hui
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Production and Operations Management
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Production and operations management : the flagship research journal of the Production and Operations Management Society
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Optimal advertising budget allocation in luxury fashion markets with social influences : a mean-variance analysis
Chiu, Chun-Hung
;
Choi, Tsan-Ming
;
Dai, Xin
;
Shen, Bin
; …
- In:
Production and operations management : the flagship …
27
(
2018
)
8
,
pp. 1611-1629
Persistent link: https://www.econbiz.de/10011969958
Saved in:
2
Optimal Advertising Budget Allocation in Luxury Fashion Markets with Social Influences: A Mean-Variance Analysis
Chiu, Chun-Hung
;
Choi, Tsan-Ming
;
Dai, Xin
;
Shen, Bin
; …
- In:
Production and Operations Management
27
(
2018
)
8
,
pp. 1611-1629
Persistent link: https://www.econbiz.de/10012096147
Saved in:
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