Schweizer, Tanja S. (contributor) - 2002 - [Elektronische Ressource]
Administration: general
Firm Objectives, Organization and Behaviour
Journal of Economic
Literature
(JEL)
O 32 Management of …, reputation, media
industries
Submitted to
Journal Technology Analysis & Strategic Management
and
Academy of Management … new product development and marketing, where the
different content and form dimensions of a product have been discussed …