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~person:"Dalakas, Vassilis"
~subject:"Brand image"
~subject:"Hochschule"
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Brand rivalry and consumers' schadenfreude : the case of Apple
Melancon, Joanna Phillips
;
Dalakas, Vassilis
- In:
Services marketing quarterly
35
(
2014
)
2
,
pp. 173-186
Persistent link: https://www.econbiz.de/10010363983
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