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~person:"Dalakas, Vassilis"
~subject:"Consumer behaviour"
~subject:"Kundenzufriedenheit"
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Services marketing quarterly
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Promotion of transaction-based cause-related marketing : how should the source and the impact of the partnership be presented
Stewart, Kristin
;
Dalakas, Vassilis
;
Wardley, Marcus
- In:
Services marketing quarterly
43
(
2022
)
4
,
pp. 466-484
Persistent link: https://www.econbiz.de/10013416991
Saved in:
2
Consumer misbehavior : aggressive behavior by sports fans
Shoham, Aviv
;
Dalakas, Vassilis
;
Lahav, Lia
- In:
Services marketing quarterly
36
(
2015
)
1
,
pp. 22-36
Persistent link: https://www.econbiz.de/10010520738
Saved in:
3
Brand rivalry and consumers' schadenfreude : the case of Apple
Melancon, Joanna Phillips
;
Dalakas, Vassilis
- In:
Services marketing quarterly
35
(
2014
)
2
,
pp. 173-186
Persistent link: https://www.econbiz.de/10010363983
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