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~person:"Dalakas, Vassilis"
~subject:"Sports"
~type:"article"
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Dalakas, Vassilis
Biscaia, Rui
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Does fandom influence marketing executives' valuations of sports sponsorships? : insight from the french soccer league
Renier, Olivier
;
Dalakas, Vassilis
;
Melancon, Joanna …
- In:
Services marketing quarterly
42
(
2021
)
3/4
,
pp. 194-207
Persistent link: https://www.econbiz.de/10012650011
Saved in:
2
Consumer misbehavior : aggressive behavior by sports fans
Shoham, Aviv
;
Dalakas, Vassilis
;
Lahav, Lia
- In:
Services marketing quarterly
36
(
2015
)
1
,
pp. 22-36
Persistent link: https://www.econbiz.de/10010520738
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