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Danes, Jeffrey E.
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The journal of product & brand management
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Expected product price as a function of factors of price sensitivity
Danes, Jeffrey E.
;
Lindsey-Mullikin, Joan
- In:
The journal of product & brand management
21
(
2012
)
4
,
pp. 293-300
Persistent link: https://www.econbiz.de/10009625101
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