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~person:"Dangelmaier, Wilhelm"
~person:"Hu, Jing"
~person:"Shin, Hyunju"
~subject:"Markenimage"
~type_genre:"Article in journal"
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Markenimage
Customer service
9
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Dangelmaier, Wilhelm
Hu, Jing
Shin, Hyunju
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Journal of consumer behaviour
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The journal of brand management : an international journal
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ECONIS (ZBW)
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Should a luxury brand's chatbot use emoticons? : impact on brand status
Li, Yuan
;
Shin, Hyunju
- In:
Journal of consumer behaviour
22
(
2023
)
3
,
pp. 569-581
Persistent link: https://www.econbiz.de/10014326124
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2
When do consumers prefer AI-enabled customer service? : the interaction effect of brand personality and service provision type on brand attitudes and purchase intentions
Yang, Chen
;
Hu, Jing
- In:
The journal of brand management : an international journal
29
(
2022
)
2
,
pp. 167-189
Persistent link: https://www.econbiz.de/10013170552
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