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~person:"Dangelmaier, Wilhelm"
~person:"Platt, Glenn J."
~person:"Shin, Hyunju"
~subject:"Markenimage"
~type_genre:"Article in journal"
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Journal of consumer behaviour
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Should a luxury brand's chatbot use emoticons? : impact on brand status
Li, Yuan
;
Shin, Hyunju
- In:
Journal of consumer behaviour
22
(
2023
)
3
,
pp. 569-581
Persistent link: https://www.econbiz.de/10014326124
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"I'm here to help" : how companies' microblog responses to consumer problems influence brand perceptions
Coyle, James R.
;
Smith, Ted
;
Platt, Glenn J.
- In:
Journal of research in interactive marketing : …
6
(
2012
)
1
,
pp. 27-41
Persistent link: https://www.econbiz.de/10009571569
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