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~person:"Danilov, Dmitry L."
~person:"Meyer, Susanna"
~subject:"Television advertising"
~subject:"Testmarkt"
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Television advertising
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On the harm that pretesting does
Danilov, Dmitry L.
(
contributor
);
Magnus, Jan R.
(
contributor
)
-
2001
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001582643
Saved in:
2
On the harm that ignoring pretesting can cause
Danilov, Dmitry L.
;
Magnus, Jan R.
- In:
Journal of econometrics
122
(
2004
)
1
,
pp. 27-46
Persistent link: https://www.econbiz.de/10002136485
Saved in:
3
Die Wirkung von TV-Werbung auf den Absatz : Bestimmungsfaktoren der Werbewirkung
Högl, Siegfried
;
Meyer, Susanna
;
Gierl, Heribert
- In:
Planung & Analyse : Zeitschrift für Marktforschung und …
(
2003
)
4
,
pp. 44-50
Persistent link: https://www.econbiz.de/10001781222
Saved in:
4
Validierung von AD*VANTAGE®/ACT als Werbewirkungsindikator
Högl, Siegfried
;
Meyer, Susanna
;
Gierl, Heribert
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
49
(
2003
)
1
,
pp. 45-64
Persistent link: https://www.econbiz.de/10001759677
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