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~person:"Darroch, Jenny"
~person:"Deshpandé, Rohit"
~subject:"Marketing theory"
~type_genre:"Case study"
~type_genre:"Collection of articles of several authors"
~type_genre:"Sammlung"
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Marketing theory
Marketing
2
Marketingtheorie
2
Economic history
1
Gerald Zaltman
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1
Peter F. Drucker
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Darroch, Jenny
Deshpandé, Rohit
Sheth, Jagdish N.
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Pilarczyk, Bogna
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Deseniss, Alexander
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Kilian, Thomas
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Spotts, Harlan E.
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Walsh, Gianfranco
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Journal of the Academy of Marketing Science
1
Legends in marketing
1
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ECONIS (ZBW)
2
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Marketing theory
Zaltman, Gerald
;
Kohli, Ajay Kumar
;
Deshpandé, Rohit
; …
-
2018
Persistent link: https://www.econbiz.de/10011900067
Saved in:
2
Special issue: A tribute to Peter Drucker
Darroch, Jenny
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003830117
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