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~person:"Darroch, Jenny"
~subject:"Marketing theory"
~type_genre:"Case study"
~type_genre:"Collection of articles of several authors"
~type_genre:"Sammlung"
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Darroch, Jenny
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Journal of the Academy of Marketing Science
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ECONIS (ZBW)
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Special issue: A tribute to Peter Drucker
Darroch, Jenny
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)
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2009
Persistent link: https://www.econbiz.de/10003830117
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