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Das, Enny
Pruyn, Ad
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Rest in peace? : brand-induced mortality salience and consumer behavior
Fransen, Marieke L.
;
Fennis, Bob Michaël
;
Pruyn, Ad
; …
- In:
Journal of business research : JBR
61
(
2008
)
10
,
pp. 1053-1061
Persistent link: https://www.econbiz.de/10003766344
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