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~person:"Das, Neel"
~subject:"Internet marketing"
~subject:"Konsumentenverhalten"
~subject:"United States"
~subject:"Werbewirkung"
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Das, Neel
Beatty, Sharon E.
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Journal of marketing theory and practice
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Journal of marketing theory and practice : JMTP
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Is cause-related marketing a winning strategy? : an event study analysis
Das, Neel
;
McNeil, Chris R.
;
Pouder, Richard W.
;
Daly, …
- In:
Journal of marketing theory and practice : JMTP
28
(
2020
)
1
,
pp. 43-55
Persistent link: https://www.econbiz.de/10012181635
Saved in:
2
"Woulda, coulda, shoulda" : a conceptual examination of the sources of postpurchase regret
Das, Neel
;
Kerr, Anthony H.
- In:
Journal of marketing theory and practice
18
(
2010
)
2
,
pp. 171-180
Persistent link: https://www.econbiz.de/10003962433
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