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~person:"Dass, Mayukh"
~person:"Noujaim, Ralph Gilbert"
~person:"Sikander, Arif"
~subject:"Brand image"
~subject:"Herkunftsbezeichnung"
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Brand image
Herkunftsbezeichnung
Confectionery
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Markenimage
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Brand management
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Dass, Mayukh
Noujaim, Ralph Gilbert
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Kumar, Piyush
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EuroMed journal of business
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The journal of brand management : an international journal
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Does country of brand origin (COBO) matter for the Lebanese consumers?
Ahmed, Zafar U.
;
Zbib, Imad J.
;
Sikander, Arif
; …
- In:
EuroMed journal of business
7
(
2012
)
2
,
pp. 108-128
Persistent link: https://www.econbiz.de/10009580888
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2
Assessing brand vulnerability across product assortments
Kumar, Piyush
;
Dass, Mayukh
- In:
The journal of brand management : an international journal
19
(
2011/12
)
9
,
pp. 801-814
Persistent link: https://www.econbiz.de/10009621236
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