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~person:"Datta, Biplab"
~person:"Du, Qianzhou"
~subject:"Internet marketing"
~subject:"Social media analytics"
~subject:"customer agility"
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Internet marketing
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Datta, Biplab
Du, Qianzhou
Law, Chun Hung Roberts
11
Bigné Alcañiz, J. Enrique
8
Duan, Wenjing
8
Fan, Weiguo
7
Mariani, Marcello M.
7
Xie, Karen L.
7
Filieri, Raffaele
6
Kim, Jong Min
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Li, Hengyun
6
Liu, Yong
6
Loureiro, Sandra Maria Correia
6
Munzel, Andreas
6
Okumus, Fevzi
6
Pelsmacker, Patrick de
6
Roy, Gobinda
6
Schweidel, David A.
6
Scott, David Meerman
6
Tan, Yong
6
Xiang, Zheng
6
Adena, Maja
5
Akram, Umair
5
Bradley, Graham L.
5
Dens, Nathalie
5
Dwivedi, Yogesh Kumar
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Gu, Bin
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Hager, Anselm
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Law, Rob
5
Phua, Joe
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Rita, Paulo
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Ruiz Mafe, Carla
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Sparks, Beverley
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Wu, Luorong
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Zhou, Wenqi
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Balaji, M. S.
4
Bilgihan, Anil
4
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Global business review
1
International journal of hospitality management
1
International journal of technology marketing : IJTMkt
1
Journal of hospitality marketing & management
1
Journal of internet commerce
1
Journal of management information systems : JMIS
1
Journal of marketing communications
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ECONIS (ZBW)
9
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1
How online travel reviews sources affect travelers' behavioral intentions? : analysis with source credibility theory
Roy, Gobinda
;
Datta, Biplab
;
Mukherjee, Srabanti
; …
- In:
Tourism planning & development
21
(
2024
)
3
,
pp. 299-329
Persistent link: https://www.econbiz.de/10014511676
Saved in:
2
Effect of eWOM valence on purchase intention : the moderating role of product
Roy, Gobinda
;
Datta, Biplab
;
Mukherjee, Srabanti
;
Basu, …
- In:
International journal of technology marketing : IJTMkt
15
(
2021
)
2/3
,
pp. 158-180
Persistent link: https://www.econbiz.de/10012693515
Saved in:
3
Moderating effects of rating on text and helpfulness in online hotel reviews : an analytical approach
Shin, Seunghun
;
Du, Qianzhou
;
Ma, Yufeng
;
Fan, Weiguo
; …
- In:
Journal of hospitality marketing & management
30
(
2021
)
2
,
pp. 159-177
Persistent link: https://www.econbiz.de/10012423287
Saved in:
4
Role of electronic word-of-mouth content and valence in influencing online purchase behavior
Roy, Gobinda
;
Datta, Biplab
;
Mukherjee, Srabanti
- In:
Journal of marketing communications
25
(
2019
)
6
,
pp. 661-684
Persistent link: https://www.econbiz.de/10012203355
Saved in:
5
Effects of user-provided photos on hotel review helpfulness : an analytical approach with deep leaning
Ma, Yufeng
;
Xiang, Zheng
;
Du, Qianzhou
;
Fan, Weiguo
- In:
International journal of hospitality management
71
(
2018
),
pp. 120-131
Persistent link: https://www.econbiz.de/10011849638
Saved in:
6
Measuring customer agility from online reviews using big data text analytics
Zhou, Shihao
;
Qiao, Zhilei
;
Du, Qianzhou
;
Wang, G. Alan
; …
- In:
Journal of management information systems : JMIS
35
(
2018
)
2
,
pp. 510-539
Persistent link: https://www.econbiz.de/10011885763
Saved in:
7
Effect of eWOM valence on online retail sales
Roy, Gobinda
;
Datta, Biplab
;
Basu, Rituparna
- In:
Global business review
18
(
2017
)
1
,
pp. 198-209
Persistent link: https://www.econbiz.de/10011665456
Saved in:
8
Trends and future directions in online marketing research
Roy, Gobinda
;
Datta, Biplab
;
Basu, Rituparna
- In:
Journal of internet commerce
16
(
2017
)
1
,
pp. 1-31
Persistent link: https://www.econbiz.de/10011804428
Saved in:
9
A comparative analysis of major online review platforms : implications for social media analytics in hospitality and tourism
Xiang, Zheng
;
Du, Qianzhou
;
Ma, Yufeng
;
Fan, Weiguo
- In:
Tourism management : research, policies, practice
58
(
2017
),
pp. 51-65
Persistent link: https://www.econbiz.de/10011634642
Saved in:
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