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Search: subject:"Electronic Word-of-Mouth"
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Viral marketing
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eWOM valence
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electronic word of mouth
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confirmatory bias
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Datta, Biplab
Filieri, Raffaele
8
Akram, Umair
4
Bilal, Muhammad
4
Martínez-Torres, María del Rocío
4
Mukherjee, Srabanti
4
Roy, Gobinda
4
Toral, S. L.
4
Amron, Amron
3
Augusto, Mário Gomes
3
Bao, Tong
3
Basu, Rituparna
3
Belanche Gracia, Daniel
3
Benkenstein, Martin
3
Casaló Ariño, Luis V.
3
Chu, Shu-Chuan
3
Drevs, Florian
3
Erkan, Ismail
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Guinalíu Blasco, Miguel
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Jayawardhena, Chanaka
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Lis, Bettina
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Liu, Hongfei
3
Mandelartz, Pascal
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Ranaweera, Chatura
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Reimer, Thomas
3
Sohaib, Muhammad
3
Steffen, Jan
3
Torres, Pedro M.
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Zinko, Robert
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Abdi, Mehrzad
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Ainasoja, Mari
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Al-Dmour, Hani
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Alguezaui, Salma
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Berezan, Orie
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Bhattacharya, Arijit
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Biswas, Abhijit
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Bu, Yi
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Carrasco-Santos, María Jesús
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Chen, Kuanchin
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Global business review
1
International journal of technology marketing : IJTMkt
1
Journal of hospitality marketing & management
1
Journal of internet commerce
1
Journal of marketing communications
1
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ECONIS (ZBW)
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1
Effect of eWOM valence on purchase intention : the moderating role of product
Roy, Gobinda
;
Datta, Biplab
;
Mukherjee, Srabanti
;
Basu, …
- In:
International journal of technology marketing : IJTMkt
15
(
2021
)
2/3
,
pp. 158-180
Persistent link: https://www.econbiz.de/10012693515
Saved in:
2
Impact of the antecedents of
electronic
word
of
mouth
on consumer based brand equity : a study on the hotel industry
Sijoria, Charu
;
Mukherjee, Srabanti
;
Datta, Biplab
- In:
Journal of hospitality marketing & management
28
(
2019
)
1
,
pp. 1-27
Persistent link: https://www.econbiz.de/10012176565
Saved in:
3
Role of
electronic
word-of-mouth
content and valence in influencing online purchase behavior
Roy, Gobinda
;
Datta, Biplab
;
Mukherjee, Srabanti
- In:
Journal of marketing communications
25
(
2019
)
6
,
pp. 661-684
Persistent link: https://www.econbiz.de/10012203355
Saved in:
4
Effect of eWOM valence on online retail sales
Roy, Gobinda
;
Datta, Biplab
;
Basu, Rituparna
- In:
Global business review
18
(
2017
)
1
,
pp. 198-209
Persistent link: https://www.econbiz.de/10011665456
Saved in:
5
Trends and future directions in online marketing research
Roy, Gobinda
;
Datta, Biplab
;
Basu, Rituparna
- In:
Journal of internet commerce
16
(
2017
)
1
,
pp. 1-31
Persistent link: https://www.econbiz.de/10011804428
Saved in:
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