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~person:"Datta, Saroj Kumar"
~person:"Jain, Varsha"
~person:"Kiani Mavi, Reza"
~subject:"Entrepreneurship"
~subject:"Indien"
~subject:"Markenführung"
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Search: subject:"Conceptual Model"
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Entrepreneurship
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Conceptual model
6
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4
Brand image
3
Brand management
3
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3
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3
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2
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Adaptive neuro-fuzzy inference system (ANFIS)
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Datta, Saroj Kumar
Jain, Varsha
Kiani Mavi, Reza
Roy, Subhadip
4
Alegre Martín, Joaquín
1
Anggadwita, Grisna
1
Arai, Akiko
1
Ballesteros-Rodríguez, José Luis
1
Burger-Helmchen, Thierry
1
Chen, Tom
1
Damle, Neha
1
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1
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1
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1
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1
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1
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1
Goh, Mark
1
Holbrook, Jack
1
Hollebeek, Linda D.
1
Jagani, Kyati
1
Jha, Kumar Neeraj
1
Kiani Mavi, Neda
1
Kitchen, Philip J.
1
Ko, Yong Jae
1
Kumar, Avinash
1
Kumra, Rajeev
1
Liñán, Francisco
1
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Health marketing quarterly
1
International journal of management concepts and philosophy : IJMCP
1
Journal for international business and entrepreneurship development
1
Operational research : an international journal
1
Qualitative market research : an international journal
1
The journal of product & brand management
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ECONIS (ZBW)
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1
Discovering surrogate branding via online image development : a case from India
Jain, Varsha
;
Kitchen, Philip J.
;
Ganesh B. E.
;
Garg, …
- In:
International journal of management concepts and …
12
(
2019
)
3
,
pp. 342-359
Persistent link: https://www.econbiz.de/10012105416
Saved in:
2
Modeling corporate entrepreneurship success with ANFIS
Kiani Mavi, Reza
;
Kiani Mavi, Neda
;
Goh, Mark
- In:
Operational research : an international journal
17
(
2017
)
1
,
pp. 213-238
Persistent link: https://www.econbiz.de/10011736311
Saved in:
3
Communicating nutraceuticals : a multi-stakeholder perspective from a developing nation
Jain, Varsha
;
Roy, Subhadip
;
Damle, Neha
;
Jagani, Kyati
- In:
Health marketing quarterly
33
(
2016
)
3
,
pp. 239-254
Persistent link: https://www.econbiz.de/10011584750
Saved in:
4
Understanding meaning transfer in celebrity endorsements : a qualitative exploration
Jain, Varsha
;
Roy, Subhadip
- In:
Qualitative market research : an international journal
19
(
2016
)
3
,
pp. 266-286
Persistent link: https://www.econbiz.de/10011598407
Saved in:
5
The emerged trends in consumers' co-creation : a conceptual framework for extending or creating the brand
Paul, Soumi
;
Peretti, Paola
;
Datta, Saroj Kumar
- In:
Journal for international business and entrepreneurship …
9
(
2016
)
2
,
pp. 190-203
Persistent link: https://www.econbiz.de/10011610695
Saved in:
6
Conceptualizing luxury buying behavior : the Indian perspective
Jain, Varsha
;
Roy, Subhadip
;
Ranchhod, Ashok
- In:
The journal of product & brand management
24
(
2015
)
3
,
pp. 211-228
Persistent link: https://www.econbiz.de/10011378279
Saved in:
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