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~person:"Datta, Saroj Kumar"
~person:"Li, Siyu"
~subject:"Indien"
~subject:"Markenführung"
~subject:"Theory"
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Datta, Saroj Kumar
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A literature review towards theories and conceptual models of empirical studies on supply chain integration and performance
Li, Siyu
;
Huo, Baofeng
;
Han, Zhaojun
- In:
International journal of production economics
250
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013535745
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2
The emerged trends in consumers' co-creation : a conceptual framework for extending or creating the brand
Paul, Soumi
;
Peretti, Paola
;
Datta, Saroj Kumar
- In:
Journal for international business and entrepreneurship …
9
(
2016
)
2
,
pp. 190-203
Persistent link: https://www.econbiz.de/10011610695
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