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~person:"Datta, Saroj Kumar"
~person:"Roy, Subhadip"
~subject:"Entrepreneurship"
~subject:"Indien"
~subject:"Markenführung"
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Entrepreneurship
Indien
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Conceptual model
7
India
7
Qualitative research
6
Celebrity endorsements
3
Consumer behaviour
3
Konsumentenverhalten
3
Brand image
2
Brand management
2
Consumer behavior
2
Elderly citizens
2
Focus group discussion
2
Luxury branding
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2
Meaning transfer
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Perceived consumption vulnerability (PCV)
2
Qualitative Methode
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conceptual model
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Datta, Saroj Kumar
Roy, Subhadip
Jain, Varsha
4
Alegre Martín, Joaquín
1
Anggadwita, Grisna
1
Arai, Akiko
1
Ballesteros-Rodríguez, José Luis
1
Burger-Helmchen, Thierry
1
Chen, Tom
1
Damle, Neha
1
Dash, Satyabhusan
1
Domínguez-Falcón, Carmen
1
Donaldson, Colin
1
Ganesh B. E.
1
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1
Ghosh, Deviprasad
1
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1
Holbrook, Jack
1
Hollebeek, Linda D.
1
Jagani, Kyati
1
Jha, Kumar Neeraj
1
Kiani Mavi, Neda
1
Kiani Mavi, Reza
1
Kitchen, Philip J.
1
Ko, Yong Jae
1
Kumar, Avinash
1
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1
Liñán, Francisco
1
Läänelaid, Siim
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Maltsev, Eduard
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Mets, Tõnis
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Nanyam, VPS Nihar
1
Pathak, Taral
1
Pathak-Shelat, Manisha
1
Paul, Soumi
1
Peretti, Paola
1
Rahdari, Amir Hossein
1
Ramadani, Veland
1
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Qualitative market research : an international journal
2
Health marketing quarterly
1
Journal for international business and entrepreneurship development
1
The journal of product & brand management
1
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ECONIS (ZBW)
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1
Perceived consumption vulnerability of elderly citizens : a qualitative exploration of the construct and its consequences
Roy, Subhadip
;
Sanyal, Shamindra Nath
- In:
Qualitative market research : an international journal
20
(
2017
)
4
,
pp. 469-485
Persistent link: https://www.econbiz.de/10011814311
Saved in:
2
Communicating nutraceuticals : a multi-stakeholder perspective from a developing nation
Jain, Varsha
;
Roy, Subhadip
;
Damle, Neha
;
Jagani, Kyati
- In:
Health marketing quarterly
33
(
2016
)
3
,
pp. 239-254
Persistent link: https://www.econbiz.de/10011584750
Saved in:
3
Understanding meaning transfer in celebrity endorsements : a qualitative exploration
Jain, Varsha
;
Roy, Subhadip
- In:
Qualitative market research : an international journal
19
(
2016
)
3
,
pp. 266-286
Persistent link: https://www.econbiz.de/10011598407
Saved in:
4
The emerged trends in consumers' co-creation : a conceptual framework for extending or creating the brand
Paul, Soumi
;
Peretti, Paola
;
Datta, Saroj Kumar
- In:
Journal for international business and entrepreneurship …
9
(
2016
)
2
,
pp. 190-203
Persistent link: https://www.econbiz.de/10011610695
Saved in:
5
Conceptualizing luxury buying behavior : the Indian perspective
Jain, Varsha
;
Roy, Subhadip
;
Ranchhod, Ashok
- In:
The journal of product & brand management
24
(
2015
)
3
,
pp. 211-228
Persistent link: https://www.econbiz.de/10011378279
Saved in:
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