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~person:"Davis, Lizhu Yu"
~person:"Mbuyu, Marcelle"
~subject:"Brand image"
~type:"article"
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Brand image
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Davis, Lizhu Yu
Mbuyu, Marcelle
Diamantopoulos, Adamantios
26
Loureiro, Sandra Maria Correia
26
Phau, Ian
24
Han, Heesup
19
Bang, Nguyen
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The international review of retail, distribution and consumer research
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ECONIS (ZBW)
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The effect of negative online customer reviews on brand equity and purchase intention of consumer electronics in South Africa
Beneke, Justin
;
Sousa, Simona de
;
Mbuyu, Marcelle
; …
- In:
The international review of retail, distribution and …
26
(
2016
)
2
,
pp. 154-170
Persistent link: https://www.econbiz.de/10011648625
Saved in:
2
Consumers' value perceptions across retail outlets : shopping at mass merchandisers and department stores
Davis, Lizhu Yu
;
Dyer, Barbara
- In:
The international review of retail, distribution and …
22
(
2012
)
2
,
pp. 115-142
Persistent link: https://www.econbiz.de/10009548111
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