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~person:"Dawar, Niraj"
~person:"Kuester, Sabine"
~type_genre:"Graue Literatur"
~type_genre:"Sammlung"
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International marketing
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Internationales Marketing
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Deutschland
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Emerging economies
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Multinationales Unternehmen
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Dawar, Niraj
Kuester, Sabine
Meffert, Heribert
11
Ahlert, Dieter
6
Kreutzer, Ralf T.
5
Head, Keith
4
Mayer, Thierry
4
Müller, Stefan
4
Sheth, Jagdish N.
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Berentzen, Johannes
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Berman, Nicolas
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Berthou, Antoine
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Burmann, Christoph
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Chattopadhyay, Amitava
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Chaveles, Spyros
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Cleff, Thomas
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Dekimpe, Marnik G.
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Fischer, Lena
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Imbruno, Michele
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Kornmeier, Martin
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William Davidson Institute <Ann Arbor, Mich.>
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Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
2
R & D / Institut Eropéen d'Administration des Affaires ; Corporate Renewal Initiative : working papers
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William Davidson Institute working papers series
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ECONIS (ZBW)
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How to design international loyalty programs
Kuester, Sabine
;
Heß, Silke
;
Stier, Martin
-
2009
Persistent link: https://www.econbiz.de/10003932833
Saved in:
2
Brands as means of self-expression : a cross-cultural comparison
Kuester, Sabine
;
Heß, Silke C.
;
Young, Jennifer
; …
-
2008
Persistent link: https://www.econbiz.de/10003754978
Saved in:
3
Rethinking marketing programs for emerging markets
Dawar, Niraj
(
contributor
); …
-
2000
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001649892
Saved in:
4
Rethinking marketing programs for emerging markets
Chattopadhyay, Amitava
;
Dawar, Niraj
-
2000
Persistent link: https://www.econbiz.de/10001517706
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