//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Dawes, John"
~person:"Dwivedi, Yogesh Kumar"
~person:"Malhotra, Naresh K."
~person:"Pepels, Werner"
~subject:"B-to-B-Marketing"
~subject:"Konsumentenverhalten"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Marketing"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
B-to-B-Marketing
Konsumentenverhalten
Marketing
149
Marktforschung
75
Theorie
75
Theory
75
Consumer behaviour
74
Market research
70
Marketingmanagement
68
Marketing management
64
Beziehungsmarketing
43
Relationship marketing
43
Brand management
41
Markenführung
41
Marketing theory
39
Marketingtheorie
39
Deutschland
32
Germany
32
Online-Marketing
32
Brand
31
Internet marketing
31
Markenartikel
31
Werbung
25
Social Web
23
Social web
23
Advertising
22
Brand image
21
Markenimage
21
Lieferantenmanagement
20
Supplier relationship management
20
Business-to-business marketing
19
Kommunikation
18
Unternehmen
17
Marketingforschung
16
Physical distribution
16
Vertrieb
16
Customer satisfaction
15
Kundenzufriedenheit
15
Betriebswirtschaftslehre
14
Business economics
14
more ...
less ...
Online availability
All
Undetermined
43
Free
13
Type of publication
All
Article
68
Book / Working Paper
25
Type of publication (narrower categories)
All
Article in journal
60
Aufsatz in Zeitschrift
60
Aufsatz im Buch
8
Book section
8
Collection of articles of several authors
5
Sammelwerk
5
Handbook
4
Handbuch
4
Aufsatzsammlung
2
Lehrbuch
2
Reprint
2
Textbook
2
Arbeitspapier
1
Graue Literatur
1
Non-commercial literature
1
Working Paper
1
more ...
less ...
Language
All
English
79
German
14
Author
All
Dawes, John
Dwivedi, Yogesh Kumar
Malhotra, Naresh K.
Pepels, Werner
Han, Heesup
70
Kleinaltenkamp, Michael
54
Wiedmann, Klaus-Peter
52
Mattila, Anna S.
49
Huber, Frank
48
Loureiro, Sandra Maria Correia
47
Herrmann, Andreas
46
Homburg, Christian
44
Bauer, Hans H.
43
Kumar, V.
43
Phau, Ian
42
Backhaus, Klaus
41
Verhoef, Peter C.
41
Hollebeek, Linda D.
40
Grewal, Dhruv
39
Bang, Nguyen
36
Gierl, Heribert
36
Ko, Eunju
35
Usman, Osly
34
Walsh, Gianfranco
34
Bagozzi, Richard P.
32
Pelsmacker, Patrick de
32
Vrontis, Demetris
32
Cova, Bernard
31
Melewar, T. C.
31
Swoboda, Bernhard
31
Romaniuk, Jenni
30
Sharma, Piyush
30
Balaji, M. S.
28
Rajagopal
28
Sheth, Jagdish N.
28
Chintagunta, Pradeep K.
27
Paul, Justin
27
Sarkar, Abhigyan
27
Woodside, Arch G.
27
Foxall, Gordon R.
26
Khare, Arpita
26
Klaus, Philipp
26
more ...
less ...
Institution
All
Springer International Publishing
1
Published in...
All
Journal of retailing and consumer services
12
Journal of business research : JBR
10
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
6
Australasian marketing journal
3
European journal of marketing : EJM
3
Journal of business-to-business marketing
3
Technological forecasting & social change : an international journal
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of consumer behaviour
2
Psychology & marketing
2
Research and the development of pedagogical materials : working papers
2
Review of marketing research
2
The journal of brand management : an international journal
2
The marketing review
2
AMS review : official publication of the Academy of Marketing Science
1
Asia Pacific journal of marketing and logistics
1
Business/Economics
1
Chandos social media series
1
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
1
International journal of Indian culture and business management
1
International journal of bank marketing
1
International journal of consumer studies
1
International journal of market research
1
Journal of advertising research
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of financial services marketing : JFSM
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of retailing
1
Legends in marketing
1
Marketing Research (USA) summer 2009
1
Operations management research : OMR ; advancing practice through theory
1
Praktische Betriebswirtschaft
1
Springer briefs in business
1
SpringerBriefs in Business
1
SpringerLink / Bücher
1
The journal of product & brand management
1
The nature and scope of marketing research
1
UTB für Wissenschaft / Grosse Reihe
1
more ...
less ...
Source
All
ECONIS (ZBW)
93
Showing
1
-
10
of
93
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Effectiveness of B2B social media
marketing
: the effect of message source and message content on social media engagement
Balaji, M. S.
;
Behl, Abhishek
;
Jain, Kokil
;
Baabdullah, …
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 243-257
Persistent link: https://www.econbiz.de/10014433601
Saved in:
2
Social media
marketing
in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
3
How does involvement build loyalty towards music-streaming platforms? : a multi-analytical SEM-ANN technique
Theadora, Clarissa
;
Amelia, Maria Veronica
;
Tan, Garry …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 645-660
Persistent link: https://www.econbiz.de/10014281363
Saved in:
4
A meta-analysis of antecedents and consequences of eWOM credibility : investigation of moderating role of culture and platform type
Verma, Deepak
;
Dewani, Prem Prakash
;
Behl, Abhishek
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10013468632
Saved in:
5
Assessing customers' attitude towards online apparel shopping : a three-way interaction model
Patel, Ashok Kumar
;
Anurag Singh
;
Rana, Nripendra P.
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014303772
Saved in:
6
Customer relationship
marketing
: theoretical and managerial perspectives
Malhotra, Naresh K.
;
Agarwal, James
-
2021
Persistent link: https://www.econbiz.de/10012817819
Saved in:
7
Guest editorial: artificial intelligence for B2B
marketing
: challenges and opportunities
Dwivedi, Yogesh Kumar
;
Wang, Yichuan
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 109-113
Persistent link: https://www.econbiz.de/10013494050
Saved in:
8
Revisiting TAM2 in behavioral targeting advertising : a deep learning-based dual-stage SEM-ANN analysis
Wang, Guoqiang
;
Tan, Garry Wei-Han
;
Yuan, Yunpeng
;
Ooi, …
- In:
Technological forecasting & social change : an …
175
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013332738
Saved in:
9
Editorial introduction: advances in theory and practice of digital
marketing
Dwivedi, Yogesh Kumar
;
Rana, Nripendra P.
;
Slade, Emma L.
; …
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-4
Persistent link: https://www.econbiz.de/10012171954
Saved in:
10
Moving beyond the content : the role of contextual cues in the effectiveness of gamification of advertising
Sreejesh, S.
;
Ghosh, Tathagata
;
Dwivedi, Yogesh Kumar
- In:
Journal of business research : JBR
132
(
2021
),
pp. 88-101
Persistent link: https://www.econbiz.de/10012581567
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->