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~person:"Dawes, John"
~person:"King, Ceridwyn"
~subject:"Employee retention"
~subject:"brand loyalty"
~type_genre:"Article in journal"
~type_genre:"Konferenzbeitrag"
~type_genre:"Working Paper"
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Employee retention
brand loyalty
Brand management
31
Markenführung
31
Consumer behaviour
29
Konsumentenverhalten
29
Brand image
25
Markenimage
25
Brand
24
Markenartikel
24
Beziehungsmarketing
16
Brand loyalty
16
Relationship marketing
16
Markentreue
13
Arbeitsverhalten
8
Work behaviour
8
Hotel industry
6
Hotellerie
6
Handelsmarke
5
Preismanagement
5
Pricing strategy
5
Store brand
5
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4
Australia
4
Australien
4
Customer satisfaction
4
Dienstleistungsqualität
4
Großbritannien
4
Internal brand management
4
Kundenzufriedenheit
4
Service quality
4
United Kingdom
4
Workforce
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Arbeitszufriedenheit
3
Brand commitment
3
Dirichlet model
3
Job satisfaction
3
Mitarbeiterbindung
3
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Article in journal
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English
7
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Dawes, John
King, Ceridwyn
Burmann, Christoph
5
Augusto, Mário Gomes
3
Ekinci, Yuksel
3
Han, Heesup
3
Hwang, Jinsoo
3
Kim, Jinkyung Jenny
3
Piehler, Rico
3
Rather, Raouf Ahmad
3
Suhud, Usep
3
Torres, Ivonne M.
3
Xiong, Lina
3
Zúñiga, Miguel Ángel
3
Bourgault, Normand
2
Curran, Ross
2
Fazli-Salehi, Reza
2
Gammoh, Bashar S.
2
Hyun, Sunghyup Sean
2
Ibrahim, Blend
2
Jaggi, Shamily
2
Japutra, Arnold
2
Joseph, Joshy
2
Kang, Juhee
2
Kaufmann, Hans Rüdiger
2
Khandai, Sujata
2
Kim, Heather Markham
2
Kim, Insin
2
Kim, Seontaik
2
Kumar, Vikas
2
Levine, Julia
2
Madadi, Rozbeh
2
Mahmood, Asif
2
Mallin, Michael L.
2
Melewar, T. C.
2
Monfared, Amir Reza Konjkav
2
Nandy, Subarna
2
Nim, Dheeraj
2
Nuseir, Mohammed T.
2
Ozretić Došen, Đurđana
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International journal of hospitality management
2
European journal of marketing : EJM
1
International journal of market research
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
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ECONIS (ZBW)
7
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1
How can each brand's buyer base buy the category at above the average rate?
Dawes, John
- In:
International journal of market research
64
(
2022
)
6
,
pp. 703-709
Persistent link: https://www.econbiz.de/10013438757
Saved in:
2
The unbearable lightness of buying
Dawes, John
;
Graham, Charles
;
Trinh, Giang
;
Sharp, Byron
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
7/8
,
pp. 683-708
Persistent link: https://www.econbiz.de/10013206736
Saved in:
3
The role of customer engagement in building consumer loyalty to tourism brands
So, Kevin Kam Fung
;
King, Ceridwyn
;
Sparks, Beverley
; …
- In:
Journal of travel research : a quarterly publication of …
55
(
2016
)
1
,
pp. 64-78
Persistent link: https://www.econbiz.de/10011427743
Saved in:
4
The importance of employee brand understanding, brand identification, and brand commitment in realizing brand citizenship behaviour
Piehler, Rico
;
King, Ceridwyn
;
Burmann, Christoph
; …
- In:
European journal of marketing : EJM
50
(
2016
)
9/10
,
pp. 1575-1601
Persistent link: https://www.econbiz.de/10011616836
Saved in:
5
Customer engagement with tourism brands : scale development and validation
So, Kevin Kam Fung
;
King, Ceridwyn
;
Sparks, Beverley
- In:
Journal of hospitality & tourism research : JHTR ; the …
38
(
2014
)
3
,
pp. 304-329
Persistent link: https://www.econbiz.de/10010398802
Saved in:
6
Too much of a good thing? : examining how proactive personality affects employee brand performance under formal and informal organizational support
Xiong, Lina
;
King, Ceridwyn
- In:
International journal of hospitality management
68
(
2018
),
pp. 12-22
Persistent link: https://www.econbiz.de/10011811126
Saved in:
7
"That's not my job" : exploring the employee perspective in the development of brand ambassadors
Xiong, Lina
;
King, Ceridwyn
;
Piehler, Rico
- In:
International journal of hospitality management
35
(
2013
),
pp. 348-359
Persistent link: https://www.econbiz.de/10010225771
Saved in:
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