//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"De Angelis, Matteo"
~person:"Nguyen, Hang T."
~person:"Pitt, Leyland F."
~subject:"Brand management"
~subject:"Consumer behaviour"
~subject:"Internet marketing"
~subject:"Internet"
~subject:"Lieferkette"
~subject:"SME"
~subject:"Viral marketing"
~type_genre:"Article in journal"
~type_genre:"Book section"
~type_genre:"Handbook"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search:
Narrow search
Delete all filters
| 15 applied filters
Year of publication
From:
To:
Subject
All
Brand management
Consumer behaviour
Internet marketing
Internet
Lieferkette
SME
Viral marketing
Konsumentenverhalten
44
Markenführung
28
Social Web
26
Social web
26
Beziehungsmarketing
17
Marketing management
17
Marketingmanagement
17
Relationship marketing
17
Advertising
16
Werbung
16
Online-Marketing
15
Brand image
14
Luxury goods
14
Luxusgüter
14
Markenimage
14
Virales Marketing
13
Brand
12
Markenartikel
12
Advertising effects
11
Werbewirkung
11
Bibliometrics
9
Creativity
9
Kreativität
9
Wein
9
Wine
9
Bibliometrie
8
USA
8
United States
8
E-commerce
7
Electronic Commerce
7
Emotion
7
Marketing
7
Weinbau
6
Wine industry
6
Artificial intelligence
5
more ...
less ...
Online availability
All
Undetermined
35
Free
5
Type of publication
All
Article
79
Book / Working Paper
4
Type of publication (narrower categories)
All
Article in journal
Book section
Handbook
Konferenzbeitrag
Textbook
Aufsatz in Zeitschrift
78
Aufsatz im Buch
5
Collection of articles of several authors
4
Sammelwerk
4
Graue Literatur
1
Non-commercial literature
1
more ...
less ...
Language
All
English
83
Author
All
De Angelis, Matteo
Nguyen, Hang T.
Pitt, Leyland F.
Choi, Tsan-Ming
150
Cheng, T. C. E.
125
Han, Heesup
116
Gunasekaran, Angappa
109
Esch, Franz-Rudolf
105
Sarkis, Joseph
105
Govindan, Kannan
102
Ivanov, Dmitry
102
Mattila, Anna S.
102
Dwivedi, Yogesh Kumar
101
Kraus, Sascha
93
Gierl, Heribert
84
Phau, Ian
82
Vrontis, Demetris
82
Lusk, Jayson L.
81
Khare, Arpita
78
Kumar, Vikas
78
Belk, Russell W.
76
Loureiro, Sandra Maria Correia
75
Paul, Justin
75
Seuring, Stefan
73
Grewal, Dhruv
72
Herrmann, Andreas
72
Melewar, T. C.
71
Wagner, Stephan M.
70
Chen, Jing
69
Pelsmacker, Patrick de
67
Septianto, Felix
65
Zhao, Xiande
64
Nayga, Rodolfo M.
63
Wirtz, Bernd W.
63
Walsh, Gianfranco
62
Thurasamy Ramayah
61
Wiedmann, Klaus-Peter
61
Kumar, Anil
60
Bagozzi, Richard P.
59
Baumgarth, Carsten
59
Dolgui, Alexandre
59
Jang, Soocheong
59
more ...
less ...
Published in...
All
Business horizons
10
Psychology & marketing
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
International journal of wine business research : IJWBR
5
Journal of business research : JBR
3
Journal of financial services marketing : JFSM
3
AMS review : official publication of the Academy of Marketing Science
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of technology marketing : IJTMkt
2
Journal of advertising research
2
Journal of marketing research : JMR
2
Journal of strategic marketing
2
The journal of brand management : an international journal
2
The journal of product & brand management
2
Advances in corporate branding
1
California management review
1
Direct marketing : an international journal
1
Enhancing knowledge development in marketing ; Vol. 21
1
European journal of marketing
1
Fundamentals of marketing research ; Vol. 1
1
Handbook of research on new product development
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of enterprise network management
1
Italian journal of marketing : ITJM
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business ethics : JOBE
1
Journal of consumer behaviour : an international research review
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of engineering and technology management : JET-M
1
Journal of general management
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of marketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of public policy & marketing
1
Journal of retailing
1
Journal of retailing and consumer services
1
Journal of service theory and practice
1
Journal of the Operational Research Society : OR
1
MIT sloan management review
1
Marketing intelligence & planning
1
more ...
less ...
Source
All
ECONIS (ZBW)
83
Showing
1
-
10
of
83
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Beyond surveys : leveraging automated text analysis of travellers' online reviews to enhance service quality and willingness to recommend
Robertson, Jeandri
;
Vella, Joseph
;
Duncan, Sherese
; …
- In:
Journal of strategic marketing
32
(
2024
)
4
,
pp. 516-535
Persistent link: https://www.econbiz.de/10014553335
Saved in:
2
How high-arousal language shapes micro- versus macro-influencers' impact
Cascio Rizzo, Giovanni Luca
;
Ordenes, Francisco Villarroel
- In:
Journal of marketing
88
(
2024
)
4
,
pp. 107-128
Persistent link: https://www.econbiz.de/10014582936
Saved in:
3
Pawsitively powerful : why and when pet influencers boost social media effectiveness
Di Cioccio, Martina
;
Pozharliev, Rumen
;
De Angelis, Matteo
- In:
Psychology & marketing
41
(
2024
)
7
,
pp. 1614-1628
Persistent link: https://www.econbiz.de/10014555635
Saved in:
4
Brand stories in marketing : a bibliographic perspective
Park, Andrew
;
Treen, Emily
;
Pitt, Leyland F.
;
Chan, Anthony
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 635-654
Persistent link: https://www.econbiz.de/10014304935
Saved in:
5
Does (customer data) size matter? : generating valuable customer insights with less customer relationship risk
Plangger, Kirk
;
Marder, Ben
;
Montecchi, Matteo
;
Watson, …
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 2016-2028
Persistent link: https://www.econbiz.de/10014338467
Saved in:
6
I might try it : marketing actions to reduce consumer disgust toward insect-based food
Pozharliev, Rumen
;
De Angelis, Matteo
;
Rossi, Dario
; …
- In:
Journal of retailing
99
(
2023
)
1
,
pp. 149-167
Persistent link: https://www.econbiz.de/10014283367
Saved in:
7
Luxury is what you say : analyzing electronic word-of-mouth marketing of luxury products using artificial intelligence and machine learning
Oc, Yusuf
;
Plangger, Kirk
;
Sands, Sean
;
Campbell, Colin L.
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1704-1719
Persistent link: https://www.econbiz.de/10014338319
Saved in:
8
The virtuous brand : the perils and promises of brand virtue signaling
Berthon, Pierre R.
;
Lord Ferguson, Sarah T.
;
Pitt, …
- In:
Business horizons
66
(
2023
)
1
,
pp. 27-36
Persistent link: https://www.econbiz.de/10013534386
Saved in:
9
The writing is on the wall : predicting customers' evaluation of customer-firm interactions using computerized text analysis
Ferreira, Caitlin
;
Robertson, Jeandri
;
Chohan, Raeesah
; …
- In:
Journal of service theory and practice
33
(
2023
)
2
,
pp. 309-327
Persistent link: https://www.econbiz.de/10014302313
Saved in:
10
Consumer subversion and its relationship to anti-consumption, deviant and dysfunctional behaviors, and consumer revenge
Wilson, Matthew
;
Robson, Karen
;
Pitt, Leyland F.
- In:
Psychology & marketing
39
(
2022
)
3
,
pp. 598-611
Persistent link: https://www.econbiz.de/10012817141
Saved in:
1
2
3
4
5
6
7
8
9
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->