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~person:"De Angelis, Matteo"
~person:"Nguyen, Hang T."
~person:"Pitt, Leyland F."
~subject:"Brand management"
~subject:"Consumer behaviour"
~subject:"Internet marketing"
~subject:"Lieferkette"
~subject:"Relationship marketing"
~subject:"SME"
~subject:"Viral marketing"
~type_genre:"Article in journal"
~type_genre:"Handbook"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Brand management
Consumer behaviour
Internet marketing
Lieferkette
Relationship marketing
SME
Viral marketing
Konsumentenverhalten
44
Social Web
26
Social web
26
Markenführung
25
Beziehungsmarketing
17
Marketing management
17
Marketingmanagement
17
Advertising
15
Werbung
15
Brand image
14
Markenimage
14
Online-Marketing
13
Virales Marketing
13
Luxury goods
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11
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English
77
Author
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De Angelis, Matteo
Nguyen, Hang T.
Pitt, Leyland F.
Choi, Tsan-Ming
140
Han, Heesup
131
Cheng, T. C. E.
128
Mattila, Anna S.
109
Dwivedi, Yogesh Kumar
105
Gunasekaran, Angappa
103
Sarkis, Joseph
98
Govindan, Kannan
94
Ivanov, Dmitry
93
Vrontis, Demetris
85
Phau, Ian
80
Kraus, Sascha
79
Lusk, Jayson L.
79
Herrmann, Andreas
78
Khare, Arpita
78
Gierl, Heribert
77
Paul, Justin
77
Grewal, Dhruv
76
Kumar, Vikas
76
Loureiro, Sandra Maria Correia
73
Kumar, V.
70
Melewar, T. C.
70
Septianto, Felix
67
Wagner, Stephan M.
66
Walsh, Gianfranco
66
Jang, Soocheong
65
Bruhn, Manfred
64
Chen, Jing
64
Seuring, Stefan
64
Smith, Alan D.
64
Thaichon, Park
64
Hollebeek, Linda D.
63
Nayga, Rodolfo M.
63
Svensson, Göran
63
Bang, Nguyen
61
Dolgui, Alexandre
61
Belk, Russell W.
60
Homburg, Christian
60
Ko, Eunju
60
Verhoef, Peter C.
59
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Business horizons
10
Psychology & marketing
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
International journal of wine business research : IJWBR
5
Journal of financial services marketing : JFSM
4
Journal of business research : JBR
3
AMS review : official publication of the Academy of Marketing Science
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of technology marketing : IJTMkt
2
Journal of advertising research
2
Journal of marketing research : JMR
2
Journal of strategic marketing
2
The journal of brand management : an international journal
2
The journal of product & brand management
2
California management review
1
European journal of marketing
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of enterprise network management
1
Italian journal of marketing : ITJM
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business ethics : JOBE
1
Journal of consumer behaviour : an international research review
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of engineering and technology management : JET-M
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of marketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of retailing
1
Journal of retailing and consumer services
1
Journal of service theory and practice
1
Journal of the Operational Research Society : OR
1
MIT sloan management review
1
Marketing intelligence & planning
1
Marketing letters : a journal of research in marketing
1
Technovation : the international journal of technological innovation, entrepreneurship and technology management
1
The international journal of bank marketing : IJBM
1
The journal of behavioral finance : a publication of the Institute of Psychology and Markets and LEA
1
The journal of consumer marketing
1
The journal of management development
1
Tourism and hospitality research : the surrey quarterly review
1
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ECONIS (ZBW)
77
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1
Beyond surveys : leveraging automated text analysis of travellers' online reviews to enhance service quality and willingness to recommend
Robertson, Jeandri
;
Vella, Joseph
;
Duncan, Sherese
; …
- In:
Journal of strategic marketing
32
(
2024
)
4
,
pp. 516-535
Persistent link: https://www.econbiz.de/10014553335
Saved in:
2
How high-arousal language shapes micro- versus macro-influencers' impact
Cascio Rizzo, Giovanni Luca
;
Ordenes, Francisco Villarroel
- In:
Journal of marketing
88
(
2024
)
4
,
pp. 107-128
Persistent link: https://www.econbiz.de/10014582936
Saved in:
3
Pawsitively powerful : why and when pet influencers boost social media effectiveness
Di Cioccio, Martina
;
Pozharliev, Rumen
;
De Angelis, Matteo
- In:
Psychology & marketing
41
(
2024
)
7
,
pp. 1614-1628
Persistent link: https://www.econbiz.de/10014555635
Saved in:
4
Brand stories in marketing : a bibliographic perspective
Park, Andrew
;
Treen, Emily
;
Pitt, Leyland F.
;
Chan, Anthony
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 635-654
Persistent link: https://www.econbiz.de/10014304935
Saved in:
5
Does (customer data) size matter? : generating valuable customer insights with less customer relationship risk
Plangger, Kirk
;
Marder, Ben
;
Montecchi, Matteo
;
Watson, …
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 2016-2028
Persistent link: https://www.econbiz.de/10014338467
Saved in:
6
I might try it : marketing actions to reduce consumer disgust toward insect-based food
Pozharliev, Rumen
;
De Angelis, Matteo
;
Rossi, Dario
; …
- In:
Journal of retailing
99
(
2023
)
1
,
pp. 149-167
Persistent link: https://www.econbiz.de/10014283367
Saved in:
7
Luxury is what you say : analyzing electronic word-of-mouth marketing of luxury products using artificial intelligence and machine learning
Oc, Yusuf
;
Plangger, Kirk
;
Sands, Sean
;
Campbell, Colin L.
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1704-1719
Persistent link: https://www.econbiz.de/10014338319
Saved in:
8
The virtuous brand : the perils and promises of brand virtue signaling
Berthon, Pierre R.
;
Lord Ferguson, Sarah T.
;
Pitt, …
- In:
Business horizons
66
(
2023
)
1
,
pp. 27-36
Persistent link: https://www.econbiz.de/10013534386
Saved in:
9
The writing is on the wall : predicting customers' evaluation of customer-firm interactions using computerized text analysis
Ferreira, Caitlin
;
Robertson, Jeandri
;
Chohan, Raeesah
; …
- In:
Journal of service theory and practice
33
(
2023
)
2
,
pp. 309-327
Persistent link: https://www.econbiz.de/10014302313
Saved in:
10
Consumer subversion and its relationship to anti-consumption, deviant and dysfunctional behaviors, and consumer revenge
Wilson, Matthew
;
Robson, Karen
;
Pitt, Leyland F.
- In:
Psychology & marketing
39
(
2022
)
3
,
pp. 598-611
Persistent link: https://www.econbiz.de/10012817141
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