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~person:"De Angelis, Matteo"
~person:"Nguyen, Hang T."
~person:"Pitt, Leyland F."
~subject:"Brand management"
~subject:"Consumer behaviour"
~subject:"Internet marketing"
~subject:"Lieferkette"
~subject:"Viral marketing"
~type_genre:"Article in journal"
~type_genre:"Book section"
~type_genre:"Handbook"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Brand management
Consumer behaviour
Internet marketing
Lieferkette
Viral marketing
Konsumentenverhalten
44
Markenführung
28
Social Web
26
Social web
26
Beziehungsmarketing
17
Marketing management
17
Marketingmanagement
17
Relationship marketing
17
Advertising
16
Werbung
16
Online-Marketing
15
Brand image
14
Luxury goods
14
Luxusgüter
14
Markenimage
14
Virales Marketing
13
Brand
12
Markenartikel
12
Advertising effects
11
Werbewirkung
11
Bibliometrics
9
Creativity
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Internet
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9
Wein
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Wine
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Bibliometrie
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USA
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United States
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E-commerce
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Electronic Commerce
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Emotion
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Marketing
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Weinbau
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5
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Article
73
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Article in journal
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Konferenzbeitrag
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Aufsatz in Zeitschrift
72
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5
Collection of articles of several authors
4
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1
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Language
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English
77
Author
All
De Angelis, Matteo
Nguyen, Hang T.
Pitt, Leyland F.
Choi, Tsan-Ming
148
Cheng, T. C. E.
123
Han, Heesup
116
Sarkis, Joseph
104
Esch, Franz-Rudolf
103
Gunasekaran, Angappa
103
Govindan, Kannan
102
Ivanov, Dmitry
102
Mattila, Anna S.
100
Dwivedi, Yogesh Kumar
97
Gierl, Heribert
83
Phau, Ian
81
Lusk, Jayson L.
80
Belk, Russell W.
76
Khare, Arpita
76
Loureiro, Sandra Maria Correia
75
Seuring, Stefan
73
Grewal, Dhruv
71
Herrmann, Andreas
71
Melewar, T. C.
70
Wagner, Stephan M.
69
Chen, Jing
67
Pelsmacker, Patrick de
67
Kumar, Vikas
66
Paul, Justin
65
Septianto, Felix
65
Nayga, Rodolfo M.
63
Zhao, Xiande
63
Baumgarth, Carsten
59
Dolgui, Alexandre
59
Jang, Soocheong
59
Wiedmann, Klaus-Peter
59
Bagozzi, Richard P.
58
Bang, Nguyen
58
Laroche, Michel
58
Tang, Christopher S.
58
Vrontis, Demetris
58
Chan, Felix Tung Sun
57
Ko, Eunju
57
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Business horizons
9
Psychology & marketing
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
International journal of wine business research : IJWBR
5
Journal of business research : JBR
3
AMS review : official publication of the Academy of Marketing Science
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of technology marketing : IJTMkt
2
Journal of advertising research
2
Journal of financial services marketing : JFSM
2
Journal of marketing research : JMR
2
Journal of strategic marketing
2
The journal of brand management : an international journal
2
The journal of product & brand management
2
Advances in corporate branding
1
California management review
1
Enhancing knowledge development in marketing ; Vol. 21
1
European journal of marketing
1
Fundamentals of marketing research ; Vol. 1
1
Handbook of research on new product development
1
International journal of advertising : the quarterly review of marketing communications
1
Italian journal of marketing : ITJM
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business ethics : JOBE
1
Journal of consumer behaviour : an international research review
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of engineering and technology management : JET-M
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of marketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of retailing
1
Journal of retailing and consumer services
1
Journal of service theory and practice
1
Journal of the Operational Research Society : OR
1
MIT sloan management review
1
Marketing intelligence & planning
1
Marketing letters : a journal of research in marketing
1
Online consumer behavior : theory and research in social media, advertising, and e-tail
1
Technovation : the international journal of technological innovation, entrepreneurship and technology management
1
The journal of behavioral finance : a publication of the Institute of Psychology and Markets and LEA
1
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ECONIS (ZBW)
77
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1
Beyond surveys : leveraging automated text analysis of travellers' online reviews to enhance service quality and willingness to recommend
Robertson, Jeandri
;
Vella, Joseph
;
Duncan, Sherese
; …
- In:
Journal of strategic marketing
32
(
2024
)
4
,
pp. 516-535
Persistent link: https://www.econbiz.de/10014553335
Saved in:
2
How high-arousal language shapes micro- versus macro-influencers' impact
Cascio Rizzo, Giovanni Luca
;
Ordenes, Francisco Villarroel
- In:
Journal of marketing
88
(
2024
)
4
,
pp. 107-128
Persistent link: https://www.econbiz.de/10014582936
Saved in:
3
Pawsitively powerful : why and when pet influencers boost social media effectiveness
Di Cioccio, Martina
;
Pozharliev, Rumen
;
De Angelis, Matteo
- In:
Psychology & marketing
41
(
2024
)
7
,
pp. 1614-1628
Persistent link: https://www.econbiz.de/10014555635
Saved in:
4
Brand stories in marketing : a bibliographic perspective
Park, Andrew
;
Treen, Emily
;
Pitt, Leyland F.
;
Chan, Anthony
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 635-654
Persistent link: https://www.econbiz.de/10014304935
Saved in:
5
Does (customer data) size matter? : generating valuable customer insights with less customer relationship risk
Plangger, Kirk
;
Marder, Ben
;
Montecchi, Matteo
;
Watson, …
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 2016-2028
Persistent link: https://www.econbiz.de/10014338467
Saved in:
6
I might try it : marketing actions to reduce consumer disgust toward insect-based food
Pozharliev, Rumen
;
De Angelis, Matteo
;
Rossi, Dario
; …
- In:
Journal of retailing
99
(
2023
)
1
,
pp. 149-167
Persistent link: https://www.econbiz.de/10014283367
Saved in:
7
Luxury is what you say : analyzing electronic word-of-mouth marketing of luxury products using artificial intelligence and machine learning
Oc, Yusuf
;
Plangger, Kirk
;
Sands, Sean
;
Campbell, Colin L.
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1704-1719
Persistent link: https://www.econbiz.de/10014338319
Saved in:
8
The virtuous brand : the perils and promises of brand virtue signaling
Berthon, Pierre R.
;
Lord Ferguson, Sarah T.
;
Pitt, …
- In:
Business horizons
66
(
2023
)
1
,
pp. 27-36
Persistent link: https://www.econbiz.de/10013534386
Saved in:
9
The writing is on the wall : predicting customers' evaluation of customer-firm interactions using computerized text analysis
Ferreira, Caitlin
;
Robertson, Jeandri
;
Chohan, Raeesah
; …
- In:
Journal of service theory and practice
33
(
2023
)
2
,
pp. 309-327
Persistent link: https://www.econbiz.de/10014302313
Saved in:
10
Consumer subversion and its relationship to anti-consumption, deviant and dysfunctional behaviors, and consumer revenge
Wilson, Matthew
;
Robson, Karen
;
Pitt, Leyland F.
- In:
Psychology & marketing
39
(
2022
)
3
,
pp. 598-611
Persistent link: https://www.econbiz.de/10012817141
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