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~person:"De Chernatony, Leslie"
~person:"Malhotra, Naresh K."
~person:"Sheth, Jagdish N."
~subject:"Betriebswirtschaftsstudium"
~subject:"Naresh K. Malhotra"
~type_genre:"Reprint"
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Betriebswirtschaftsstudium
Naresh K. Malhotra
Brand management
3
International marketing
3
Internationales Marketing
3
Markenführung
3
Market research
3
Marketing theory
3
Marketingtheorie
3
Marktforschung
3
Scientific method
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Beziehungsmarketing
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Brand
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Consumer behaviour
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Konsumentenverhalten
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Markenartikel
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Marketing
2
Multivariate Analyse
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Multivariate analysis
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Relationship marketing
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USA
2
United States
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B-to-B-Marketing
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Business-to-business marketing
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Computer-assisted marketing
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Dienstleistungssektor
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Ethics
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Ethik
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Firmenimage
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Gesundheitsmarketing
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IT-gestütztes Marketing
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English
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De Chernatony, Leslie
Malhotra, Naresh K.
Sheth, Jagdish N.
Agarwal, James
1
Citrin, Alka V.
1
Kim, Sung S.
1
Mathwick, Charla
1
Miller, Gina L.
1
Neale, Martin
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Ulgado, Francis M.
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Uslay, Can
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Wu, Lan
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ECONIS (ZBW)
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Marketing
management and policy
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009299919
Saved in:
2
Management information systems, technology, and
marketing
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009301066
Saved in:
3
Ethics, quality of life, and pedagogy
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009301069
Saved in:
4
International and cross-cultural
marketing
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009299916
Saved in:
5
Research methodology : conjoint analysis, multidimensional scaling, and related techniques
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009299967
Saved in:
6
Marketing
of services : retailing and health care
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009299913
Saved in:
7
Research methodology : research design and data analysis
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009299963
Saved in:
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