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~person:"De Chernatony, Leslie"
~person:"Romaniuk, Jenni"
~subject:"Brand image"
~subject:"Financial services"
~subject:"Führungsstil"
~type_genre:"Article in journal"
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Brand image
Financial services
Führungsstil
Brand management
45
Markenführung
45
Markenimage
32
Brand
24
Markenartikel
24
Consumer behaviour
23
Konsumentenverhalten
23
Advertising effects
8
Werbewirkung
8
Großbritannien
7
United Kingdom
7
Bank
6
Measurement
6
Messung
6
Advertising
5
Leadership style
5
Viral marketing
5
Virales Marketing
5
Werbung
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Australia
4
Australien
4
Internet marketing
4
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4
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4
Online-Marketing
4
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United States
4
B-to-B-Marketing
3
Beziehungsmarketing
3
Brand equity
3
Brand extension
3
Brand identity
3
Brand loyalty
3
Business-to-business marketing
3
China
3
Corporate culture
3
Finanzdienstleistung
3
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Article
40
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Article in journal
Aufsatz in Zeitschrift
40
Collection of articles of several authors
2
Mehrbändiges Werk
2
Multi-volume publication
2
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2
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1
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Language
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English
40
Author
All
De Chernatony, Leslie
Romaniuk, Jenni
Melewar, T. C.
31
Diamantopoulos, Adamantios
28
Loureiro, Sandra Maria Correia
27
Bang, Nguyen
26
Phau, Ian
25
Guzman, Francisco
22
Han, Heesup
20
Foroudi, Pantea
19
Japutra, Arnold
19
Gierl, Heribert
18
Keller, Kevin Lane
18
Fetscherin, Marc
17
Merrilees, Bill
17
Sarkar, Abhigyan
17
Christodoulides, George
16
Ekinci, Yuksel
16
Khan, Imran
16
King, Ceridwyn
16
Rahman, Zillur
16
Veloutsou, Cleopatra
16
Buil, Isabel
15
Gil Saura, Irene
15
Paul, Justin
15
Sreejesh, S.
15
Wong, IpKin Anthony
15
Gupta, Suraksha
14
Kumar, Vikas
14
Pelsmacker, Patrick de
14
Sattler, Henrik
14
Ko, Eunju
13
Pike, Steven
13
Sarkar, Juhi Gahlot
13
Valette-Florence, Pierre
13
Das, Gopal
12
Giraldi, Janaina de Moura Engracia
12
Jang, Soocheong
12
Liu, Chih-Hsing
12
Park, Jungkun
12
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Journal of business research : JBR
8
International journal of market research : JMRS ; the journal of the Market Research Society
4
Journal of advertising research
4
European journal of marketing : EJM
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
The journal of product & brand management
2
Australasian marketing journal
1
European journal of marketing
1
International journal of market research
1
International journal of retail & distribution management
1
Journal of business economics and management
1
Journal of consumer behaviour : an international research review
1
Journal of euromarketing
1
Journal of marketing management : MM
1
Journal of marketing theory and practice
1
Journal of targeting, measurement and analysis for marketing
1
Journal of travel and tourism marketing
1
Marketing letters : a journal of research in marketing
1
Marketing theory
1
The international journal of bank marketing : IJBM
1
The journal of asset management
1
The journal of consumer marketing
1
The service industries journal
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ECONIS (ZBW)
40
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40
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1
Advancing the understanding of the pre-purchase stage of the customer journey for service brands
Fuller, Rachel
;
Stocchi, Lara
;
Gruber, Thorsten
; …
- In:
European journal of marketing
57
(
2023
)
2
,
pp. 360-386
Persistent link: https://www.econbiz.de/10013502566
Saved in:
2
Understanding consumer perceptions of luxury brands
Romaniuk, Jenni
;
Huang, Ava
- In:
International journal of market research
62
(
2020
)
5
,
pp. 546-560
Persistent link: https://www.econbiz.de/10012308958
Saved in:
3
Are two brands better than one? : investigating the effects of co-branding in advertising on audience memory
Nguyen, Cathy
;
Romaniuk, Jenni
;
Faulkner, Margaret
; …
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
1
,
pp. 37-48
Persistent link: https://www.econbiz.de/10011820291
Saved in:
4
Does an expanded brand user base of co-branded advertising help ad-memorability?
Nguyen, Cathy
;
Romaniuk, Jenni
;
Faulkner, Margaret
; …
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
4
,
pp. 366-379
Persistent link: https://www.econbiz.de/10011919262
Saved in:
5
Building a unique brand identity : measuring the relative ownership potential of brand identity element types
Ward, Ella
;
Yang, Song
;
Romaniuk, Jenni
;
Beal, Virginia
- In:
The journal of asset management
27
(
2020
)
4
,
pp. 393-407
Persistent link: https://www.econbiz.de/10012298808
Saved in:
6
Consumers' self-congruence with a "Liked" brand : cognitive network influence and brand outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 367-390
Persistent link: https://www.econbiz.de/10011661710
Saved in:
7
The impact of word of mouth on intention to purchase currently used and other brands
East, Robert
;
Romaniuk, Jenni
;
Chawdhary, Rahul
; …
- In:
International journal of market research : JMRS ; the …
59
(
2017
)
3
,
pp. 321-334
Persistent link: https://www.econbiz.de/10011742369
Saved in:
8
Comparing direct and indirect branding in advertising
Hartnett, Nicole
;
Romaniuk, Jenni
;
Kennedy, Rachel
- In:
Australasian marketing journal
24
(
2016
)
1
,
pp. 20-28
Persistent link: https://www.econbiz.de/10011484613
Saved in:
9
B2B service brand identity and brand performance : an empirical investigation in the UK's B2B IT services sector
Coleman, Darren Andrew
;
De Chernatony, Leslie
; …
- In:
European journal of marketing : EJM
49
(
2015
)
7/8
,
pp. 1139-1162
Persistent link: https://www.econbiz.de/10011338809
Saved in:
10
Managing brand identity : effects on the employees
Bravo, Rafael
;
Buil, Isabel
;
De Chernatony, Leslie
; …
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
1
,
pp. 2-23
Persistent link: https://www.econbiz.de/10011617832
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